Billboard campaign
Icebreakers is already very popular in the breath mints market, they want to keep it that way and bring in more customers.
Completed Independently
My goal with these billboards was to take ordinary parts of life and replace them with Icebreakers.
I thought it would make for some neat, eye-catching art that people on the streets would enjoy looking at.
My favorite one is definitely the eyes one; it reminds me of the “Eyes of God” billboard from The Great Gatsby.