Facebook campaign
award: Gold Medal at vcu student advertising awards
GCI Outdoor has lacked a strong social media campaign to stand out from other foldable chair brands.
Partner: Carson Brooke
My Role: Art Direction
Well, I think this one’s pretty easy to grasp: IT’S A DAMN GOOD CHAIR.
And there’s very little chance of anything getting your butt off of it.
We wanted to show some increasingly ridiculous situations that STILL wouldn’t make you think twice, with some cool silhouette art.