poster campaign
Award: Gold Medal at American Advertising awards
award: Gold Medal at Vcu student advertising awards
Many people are unaware that Heineken has added a non-alcoholic beverage to their product line.
Partner: Gregory Dozier
My role: Art direction
For those of us who’ve had one (or more) too many drinks before, I think it’s safe to say that not every drunk decision was so bright.
That’s exactly what we wanted to tap into with this campaign. Everyone has their embarrassing moments.
BUT for those who want to avoid the possibility of something going wrong while still enjoying the great taste of a Heineken, this one’s for you!